Leaked Oil and Leaky Metaphors
June 7th, 2010 admin
Topics: amazon, cardello, channel, gulf oil leak, hank cardello, marketers, mexico, obesity, result, tragedy
“The tragedy in the Gulf of Mexico offers a management lesson to food marketers on how not to deal with a crisis,” writes Hank Cardello in the Atlantic ’s Food Channel. “Specifically, I refer to the obesity epidemic.” The analogy is a bit of a stretch, to say the least. Cardello, the author of Stuffed: An Insider’s Look at Who’s (Really) Making America Fat , notes how BP (BP), Transocean (RIG), and Halliburton (HAL) have pointed fingers at one
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