PepsiCo Dabbles With "Designer Salt"
March 22nd, 2010 admin
We eat potato chips for three reasons: because they’re salty, because they’re oily and, finally, because they’re potato-y. Lowering the salt content, as food companies are under pressure to do, carries lots of risk. So PepsiCo has tried to do it without changing the perceived saltiness of its Lay’s Classic potato chips. Simply grinding the salt into smaller bits didn’t work well enough. So now it’s experimenting with a “secret new ingredient,” according to the Wall Street Journal : ” designer salt ,” which is “shaped and sized” to make the chips taste as salty as ever, even with 25 percent less sodium content. PepsiCo is testing the …
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