Will New York’s Soda Tax Campaign Succeed?

March 6th, 2010 admin

Will New Yorkers agree to a tax on sugary soft drinks? That is yet to be determined, but both proponents and opponents are not taking any chances. The Alliance for a Healthier New York is airing the above commercial til mid March. Will this counterpunch to the well oiled marketing and PR machine of the American Beverage Association succeed? We’re highly doubtful that the campaign will succeed, despite the fact that soft drinks are a major contributor to our obesity problem. Some interesting stats from the alliance: Each can of soda a child consumes per day, increases their odds of becoming obese by 60%. High soft drink consumption increases the risk of diabetes in women by 83%. The Soda and Sugary Drink Tax is expected to decrease consumption up to 15%. We suggest that instead of…


Originally posted on Fooducate

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