Burger King Discovers Female Customers
February 8th, 2010 admin
Burger King (BKC) identifies its targeted demographic as “superfans.” Until now, that has meant young guys who regularly stuff themselves with fast food. But now Burger King is redefining the term: Advertising Age reports that the company has taken to defining a “superfan” as anyone who regularly stuffs himself—or herself—with fast food. After years of creating obnoxious (and occasionally clever) ads aimed at young men , Burger King is “courting the very same ladies it’s happily risked alienating, with lower-calorie ‘Positive Steps’ combos slated for promotion in women’s magazines,” Ad Age says. “The company has also signed on to do another Twilight promotion this summer, for what is now being…
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