Jason Haas can’t find lightweight bottles that don’t look cheap

February 1st, 2010 admin

Jason Haas went to Sacramento thinking thin. He came away disappointed. Although it’s known for belt-tightening of a different kind, Sacramento is not known as a weight-loss destination. In fact, Haas, the general manager at Tablas Creek Vineyards in Paso Robles was attending an enormous wine trade show. He recounts on his blog how set out to find a lighter bottle for his top wine, Esprit de Beaucastel, a red blend that retails for about $50. But, in the end, he wasn’t happy: It became clear that the bottle manufacturers have been taken by surprise with wineries’ desires for lighter bottles. Most of the lightest bottles that they make still are intended for the lowest-end wines. They look cheap. …


Originally posted on NYTimes

 
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