What do you want on a back label?

Yesterday’s post sparked a discussion about which words and/or information you really would like to have on a back label. While everyone can agree that pabulum (ahem, “ handcrafted “) should end up in the dump bucket rather than the back label, what would you like to see? A site reader sent in the above photo from New Zealand, which blends tech specs with some yadda yadda. Another small importer/distributor commented that half the people he asked actually wanted tasting notes …
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waterintowino (waterintowino) : @drvino @lenndevours is the shirt from Hickory Hallow?.. Updated : 2010-03-12T00:02:24Z | Reply | View Tweet |
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LENNDEVOURS (Lenn Thompson) : @drvino Spill it... Updated : 2010-03-12T00:02:01Z | Reply | View Tweet |
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drvino (Dr Vino) : @lenndevours @evandawson saw an FLX tshirt yesterday that you must check out. Would send you a pic, but the real thing is better... Updated : 2010-03-12T00:00:39Z | Reply | View Tweet |
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StephenBVDwines (Stephen Sullivan) : RT @andrewspates: @drvino trade and consumers view natural wines differently, trade wants context, consumers want boom boom pow... Updated : 2010-03-11T23:26:35Z | Reply | View Tweet |
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drvino (Dr Vino) : Thanks! RT @SlateWine: Two very good accounts of the Ridge event that I attended last week: http://bit.ly/bwGyz0, http://bit.ly/cLWVcA... Updated : 2010-03-11T22:50:53Z | Reply | View Tweet |
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