What do you want on a back label?

January 15th, 2010 admin

Yesterday’s post sparked a discussion about which words and/or information you really would like to have on a back label. While everyone can agree that pabulum (ahem, “ handcrafted “) should end up in the dump bucket rather than the back label, what would you like to see? A site reader sent in the above photo from New Zealand, which blends tech specs with some yadda yadda. Another small importer/distributor commented that half the people he asked actually wanted tasting notes …


Originally posted on NYTimes

 
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