» Are There Any Decent Beer Ads?

Are There Any Decent Beer Ads?

December 18th, 2009 admin

Topics: advertising, beer, bud light, dos equis

Beer ads have been weak in recent years. Take Anheuser Busch-InBev ’s (ABI) ballyhooed rollout of Bud Light Golden Wheat in October. The only reason it made a splash was because the company bought up all the national TV time on Saturday Night Live one night. The ads themselves were clichéd and anemic—stuff about the brew’s “drinkability” accompanied by pictures of tall, frosty glasses set to a vapid rock soundtrack. But as Beer Business Daily points out, there has been one standout campaign this year—Heineken USA’s ” Most Interesting Man in the World ” spots for Dos Equis. (Heineken USA distributes Mexican brewer Femsa’s brands in the United States). “You know you’ve hit a home run,” writes BBD’s Harry Schuhmacher, “when in casual conversations with folks not in the industry, somebody will say, ‘I don’t …

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Originally posted on DailyBread

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