Are There Any Decent Beer Ads?
December 18th, 2009 admin
Beer ads have been weak in recent years. Take Anheuser Busch-InBev ’s (ABI) ballyhooed rollout of Bud Light Golden Wheat in October. The only reason it made a splash was because the company bought up all the national TV time on Saturday Night Live one night. The ads themselves were clichéd and anemic—stuff about the brew’s “drinkability” accompanied by pictures of tall, frosty glasses set to a vapid rock soundtrack. But as Beer Business Daily points out, there has been one standout campaign this year—Heineken USA’s ” Most Interesting Man in the World ” spots for Dos Equis. (Heineken USA distributes Mexican brewer Femsa’s brands in the United States). “You know you’ve hit a home run,” writes BBD’s Harry Schuhmacher, “when in casual conversations with folks not in the industry, somebody will say, ‘I don’t …
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duffysws (needearn) : FREE -Advertising Every #Traffic Ad Bar member gets FREE advertising through our member network.join now-> http://ihid.us?i=air6.. Updated : 2010-09-04T02:40:17Z | Reply | View Tweet |
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tpaz31 (Tara Harkins) : @jodyferry I was simply talking about advertising to women. It would be a good angle... Updated : 2010-09-04T02:40:02Z | Reply | View Tweet |
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evilsnoofy (Mandi) : @DanBuzzard I always wonder that. For them to keep advertising, people must be falling for it!.. Updated : 2010-09-04T02:39:48Z | Reply | View Tweet |
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johnlapierre (John LaPierre) : Very cool... Adap.tv Launches Brand Impact Offering for its Online Video Advertising Marketplace http://adap.tv/press/newsdetail_100825.html.. Updated : 2010-09-04T02:39:35Z | Reply | View Tweet |
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