Voluntary effort to shift children’s advertising deemed unsuccessful
December 14th, 2009 admin
Ad news bears: Three years ago, a group of large food and beverage companies launched a voluntary initiative to change their advertising during TV programs favored by children. They were supposed to advertise more healthy foods and drinks, and fewer nutritionally deficient ones. Not surprisingly, the initiative is a failure, according to an independent study commissioned by the California-based group Children Now . The study reports that 72.5% of foods advertised on television during children’s programs fall into the poorest nutritional category. Before the initiative began, 84% was. If you are looking …
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evilsnoofy (Mandi) : @DanBuzzard I always wonder that. For them to keep advertising, people must be falling for it!.. Updated : 2010-09-04T02:39:48Z | Reply | View Tweet |
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